At Sveta Form, we are reimagining workwear for hairstylists and beauty professionals. Our mission goes beyond practicality—we aim to make workwear beautiful, elegant, and inspiring.

Our founder, Sveta Alex, grew up in a family where sewing and creativity were cherished traditions. Her great-grandmother and grandmother were skilled seamstresses, and Sveta began designing clothing at a young age. Combined with her lifelong passion for hairstyling and over 22 years of experience in the beauty industry, she saw an opportunity to create something truly unique: clothing that hairstylists would not only need but love to wear.

Every piece in this collection has been designed with the goal of making hairstylists feel confident and stylish while staying functional for their craft. We’ve crafted garments so beautiful and versatile that you’ll want to wear them even after work. From the choice of premium fabrics to the creation of flattering silhouettes, every detail reflects our dedication to elegance and quality.

This collection is more than clothing—it’s a celebration of your creativity, passion, and individuality. We hope you feel the love, energy, and artistry that went into each piece, empowering you to shine both in and out of the salon.

With love,
Sveta Alex (the brand founder) & the team